The Monaco Yacht Show is launching dedicated social media accounts for Captains and crew in 2016. Newly created Facebook, Twitter and Instagram accounts are now open, and the worlds most prestigious yacht show encourages all Captains and crew to like and follow the accounts to ensure they have the latest show information about events, competitions, seminars and workshops.
Johan Pizzardini, communications manager for Monaco Yacht Show commented, “We wanted to offer people a visibility that goes beyond the four days of the show. We celebrate the third year of the Captains and Crew Lounge in 2016 and with more Captains than ever before attending the show we want to make sure they, and their crew know what facilities are available, what time events start and where they need to be around the show.”
The dedicated social media channels will also be used to gain feedback from crew on what else they would like to see at MYS in 2016 and future years, and it is fantastic to see an iconic institution such as the MYS embracing this modern way of communicating with their audience.
Independent marketing company Global Superyacht Marketing (GSM) will be developing the social media accounts for the MYS Captains and Crew Lounge. Sarrah Macey, Director of GSM commented, “In surveys carried out in Europe and America in 2015 by GSM, 98% of Captains and crew stated they used social media daily with Facebook being the most popular platform, followed by Instagram and then Twitter. 79% said they would prefer to find out about news and events through social media rather than any other medium.
“We are thrilled to be running the MYS Captains & Crew Lounge social media with the Monaco Yacht Show. It’s all about making life easier for crew who are potentially based all over the world. Nearly everyone now uses social media, so I think it’s absolutely the best way to communicate to this unique group of people.”
Facebook – MYS Captains & Crew Lounge
http://www.facebook.com/MYSCaptainsandCrewLounge/
Twitter - @MYSCaptainCrew
http://twitter.com/MYSCaptainCrew
Instagram - myscaptaincrew
http://www.instagram.com/myscaptaincrew/
The 2016 MYS C&C Lounge
From September 28 to October 1, 2016
Location: Quai Louis II, Port Hercules
Opening hours: 8.30am - 7pm
Captains and exhibiting crews only 8.30am - 2.30pm
All other crew visiting the show: 2.30pm - 7pm.
http://www.monacoyachtshow.com/en/the-mys/mys-c-c-lounge.html
