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The Superyacht Agency  (Rate this company)

Whether you need to understand your marketplace and the market’s perception of your business, completely rebrand your company or products, develop an informed business plan, build a dynamic communications or digital campaign, host a private event for your best customers, arrange a video shoot with complete storyboard, research a new territory, analyse the competition or test a new product or idea, The Superyacht Agency delivers a 360-degree, intelligent marketing approach through research, analysis, strategy, creativity and interactivity.

Company Details

Contact:
Tel / Fax: 020 7924 4004
Email Address: russell@thesuperyachtgroup.com
Website: www.thesuperyachtagency.com/
Contact:
Tel / Fax: 020 7924 4004
Email Address: jack@thesuperyachtgroup.com
Website: www.thesuperyachtagency.com/

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The Superyacht Agency in the News

Ferretti Group announces $15 million investment plan for the US

The Italian shipyard group will acquire a service shipyard in Lauderdale Marine Center, Florida

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The 90m-plus brokerage market: a niche within a niche

Since 2012, the 90m-plus market has accounted for six per cent of all second-hand brokerage sales

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Marco Valle to become Azimut Benetti's Group CEO from 1 September

After heading the group's Azimut Division for a number of years, Valle will take charge of the group's Benetti Division as well

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Echo Yachts signs yacht support vessel project

The 56m catamaran yacht support vessel will have a similar design to M/Y 'Charley'

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Sanlorenzo confirms its interest in Perini Navi

The Italian motoryacht builder confirms our report, yet says due diligence is still underway

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Monaco Yacht Show, SYBAss and LYBrA in numbers

We explore the considerable impact of SYBAss and LYBrA withdrawing from MYS 2020

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Sanlorenzo to acquire Perini Navi

Sources indicate Sanlorenzo is on the brink of completing the acquisition

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Princess Yachts outperforming initial predictions

Princess Yachts’ retail performance in May 2020 outstrips 2019

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The Italian Sea Group signs loan agreement

The Italian Sea Group signs loan agreement of up to 20 million euros with UniCredit and Deutsche Bank

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Year-on-year superyacht activity

We compare two days, one year apart, to analyse the impact of COVID-19 on Mediterranean superyacht activity

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Brokerage: the story so far

We compare the brokerage results from January to April 2019 with the same period in 2020

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Shipyard status update: Oceanco

Oceanco considers the impact of COVID-19 on yard operations and delivery figures

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Where is the new-build market?

We analyse historical activity to hypothesise on the potential impact of COVID-19

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Sanlorenzo signs €10 million financing contract

The €10 million from Cassa Depositi e Prestiti will be invested in research and innovation at the shipyard

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Heesen introduces Project Altea

Project Altea  is a 50m aluminium superyacht below 500GT and the second vessel built on the Nova Plus platform

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US billionaire wealth bounces back

The resilience of US billionaire wealth bodes well for the superyacht market, but not necessarily all sectors

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Turkish new-build market: is a period of consolidation inevitable?

While deliveries may be unaffected by COVID-19, the number of yards in the country seems unsustainably high

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Shipyard status update: Ferretti Group resumes operations

Ferretti Group has reopened all of its shipyards and will be operating under new protocols and guidance

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What are owners really thinking?

The Superyacht Agency explores how owners are looking to use their superyachts in 2020

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Economic fallout of COVID-19 felt by world’s billionaires

Data from Forbes and The Superyacht Agency indicates how the pandemic might impact the new-build market

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Ferretti Group unveils Navetta 30

Group CCO, Stefano de Vivo reveals new delivery schedule for this Custom Line model

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Data-driven investment in the superyacht industry

Now, more than ever, is the time for market due diligence on the part of investors

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Alia Yachts progresses towards 2021 record

Alia turns hull of its first 36m aluminium shadow vessel

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Ligurian shipyards up and running

Shipyards in the Liguria region are permitted to return to work

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30-40m design studios

The Superyacht Agency analyses the most prolific 30-40m design studios of the last 10 years

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Is diesel-electric propulsion really increasing in popularity?

The Superyacht Agency investigates reports of a proliferation in diesel-electric propulsion on 60m-plus yachts

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Demystifying the design market

The Superyacht Agency looks at how design houses should engage with owners and their teams

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A time for reflection: Q1 review

We take a look at how the market has performed in the first quarter across the new build and brokerage sectors

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Delivery schedule for 2020 facing major revisions

With the new-build sector forecasting a year of growth, how has this changed in the wake of the COVID-19 pandemic?

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70m Nourah of Riyad stabilised in Greece

The recovery and stabilisation of the 70m vessel has now taken place

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Analysing the designer’s route to market

The Superyacht Agency examines what the current and future Superyacht market wants from design studios

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The Superyacht Shipyards Report: out now

The Superyacht Group has focused on the true building blocks of the industry, the shipyards

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Amels launches 25th Limited Editions 180

'Galene' has now hit the water in Vlissingen and is due for delivery this year along with 62.5m 'Stardust'

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Sanlorenzo confirms positive financials across the board

Sanlorenzo has now confirmed that the financial statements have been approved

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Which shipyards are most consistent?

The Superyacht Agency has explored the shipyard dynamics of the last 30 years

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In conversation with John Lu, Horizon Yachts’ CEO

SuperyachtNews speaks with John Lu about the Taiwanese shipyard’s proposition

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Bilgin makes progress on third 80m project

Bilgin Yachts has confirmed that the third unit of this mammoth project has arrived for outfitting

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Heysea launches second superyacht of 2020

Since 2017, the Chinese shipyard has increasingly focussed on the development of 30m-plus projects

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Heesen sells second hybrid superyacht

Record number of hybrid vessels set to be delivered by the superyacht industry in 2020

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From one icon to another

Exploring the design of the Amels Limited Editions, one of the most successful semi-custom lines in history

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Finding purpose

How the virtuous business practices espoused by soft capitalism are changing the world of superyachts

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German superyacht activity

The German superyacht market continues to hold its position as a European powerhouse

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BlackCat Superyachts unveils new 30m

BlackCat unveils a new 30m catamaran and identifies McConaghy Boats as its builder of choice

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The Italian (Shipyard) Renaissance

T-Quest Holdings acquires Italian shipyard, Falcon Yachts

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Benetti: awash with activity

Benetti has not only launched its latest 70m, but also confirmed the sale of its third B.Now superyacht

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An early glimpse of Feadship’s new project

Project 705, surprised onlookers on the banks of Aalsmeer as she left the construction hall

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Acquera Yachting rebrands as Evolution Yachting

The rebrand represents a significant milestone for the growing superyacht agent

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CRN launches 62m CRN 137

The Nuvolari Leonard-designed project is due for delivery later this year

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Sanlorenzo’s preliminary results for 2019 show growth

The Italian yard's performance following its IPO paints a positive picture for the superyacht manufacturing stalwart

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Baglietto sells new 38m superyacht

The new order is scheduled for delivery in spring 2022

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Shaping the future of the Balearics

Following a market research project about the region, The Superyacht Agency shares some of its findings

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Benetti starts the decade off strong with even more launches

The Italian superyacht giant has announced the launch of two yachts last week

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Amels confirms sale of 60m Limited Editions superyacht

The Dutch shipyard has announced that the second unit in the new 60m superyacht series has been sold

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Evermore connected

How will the next generation of satellites evolve to meet the superyacht market's connectivity demands?

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Feadship launches new 100m superyacht

Moonrise the largest superyacht by waterline length Feadship has built to date

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The Superyacht Sustainability Report out now

Our 200th issue sees the industry enter a new, more sustainable decade

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Heesen launches second hybrid yacht

The 49.9m vessel is the second hybrid yacht in its 5000 aluminium FDHF class

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Sanlorenzo opens new facilities

The shipyard has confirmed the opening of its new production facilities in Ameglia

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The current state of the global 50-59.9m market

SuperyachtNews explores the current state of the global 50-59.9m market and its predicted trajectory

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ISA Yachts’ new 30m enters final phase

The new 30m project, will now undergo a final period of outfitting

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A new purpose for a historic market

Could we begin to see steady growth in sailing yachts back towards the halcyon days of the 2000s?

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Horizon unveils six new yachts

Among the six new vessels was the first of the Taiwanese yard’s FD102 superyacht model

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The Superyacht Group launches new website

Now live and showcasing our complementary suite of services

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Vitters Shipyard launches ‘modern-classic’ ketch

Vitters launches its new 50m project 'Meraki'

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The Balearic Superyacht Forum

This unique VIP forum will explore the future strategy for operating, servicing and maintaining superyachts in the Balearics

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Hatteras Yachts announces senior management changes

Gary Smith to lead the yachting brand as CEO and Dave Goodman appointed CFO

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Soaring success for Abeking & Rasmussen

The German yard announces launch of the 68m superyacht

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Sailing in the right direction

Philippe Briand unveils his latest green sailing yacht concept

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Turquoise transfers 74m NB66 to Pendik Shipyard

74m NB66 is on schedule and due for sea trials in 16 months and delivery in 2021

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Richard Matthews joins Oyster's board

Richard Matthews, who founded Oyster Yachts in 1973, joins the board as non-executive director

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Abeer Alshaali appointed as interim CEO of Gulf Craft

The Emirati superyacht manufacturer continues its comprehensive management restructuring

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Feadship celebrates launch of 75m Arrow

An emotional moment for first-time superyacht owner

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Gulf Craft construction update

The yard is set for another consistent year

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Heysea Yachts launches first Atlantic 115 superyacht

The Chinese yard is set to have a strong year

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Royal Huisman launches 81m Sea Eagle II

World’s largest aluminium sailing yacht has hit the water

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Big news for the Port of Fort Pierce

World’s ‘largest mobile boat hoist’ built for Derecktor Ft. Pierce

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Bespoke data and market insight

We outline how businesses can source cost-effective and individually-tailored data sets at a moment's notice

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The Scandinavian superyacht market

A succinct summary of new build and cruising activity in the region

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New build market report: Netherlands

We review the performance of the Dutch superyacht new build market over the last decade

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The Superyacht Report: New Build

The first issue of 2019, published early next month, is full of comprehensive market insight

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Changing perceptions at The Superyacht Forum

The evolving superyacht landscape will take centre stage at the event

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What is the value of classification societies?

The Superyacht Intelligence Agency would like to hear your thoughts

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Behind the Byline: Russell Cockerton

An insight into The Superyacht Group’s Autumn show season team

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Nobiskrug announces 62m project

The German shipyard expects to complete the build in Spring 2021

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Shaping the future of satcomms

An important research project is helping to shape the future of satcomms provision

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The Superyacht Annual Report 2018: New Build

This invaluable piece of market analysis is out now

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70m+ yachts at MYS

What large superyachts will be exhibiting at next week’s Monaco Yacht Show?

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Understanding the owner

An encyclopedic new research project on the market is being undertaken by The Superyacht Intelligence Agency.

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The Superyacht Annual Report: Tenders & Toys

The latest edition of The Superyacht Annual Report provides valuable insight into this area of the market.

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Superyacht Intelligence at The Superyacht Forum

Market insights and comprehensive data will drive the discussions at this year’s event.

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