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Whether you need to understand your marketplace and the market’s perception of your business, completely rebrand your company or products, develop an informed business plan, build a dynamic communications or digital campaign, host a private event for your best customers, arrange a video shoot with complete storyboard, research a new territory, analyse the competition or test a new product or idea, The Superyacht Agency delivers a 360-degree, intelligent marketing approach through research, analysis, strategy, creativity and interactivity.

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Tel / Fax: 020 7924 4004
Email Address: russell@thesuperyachtgroup.com
Website: www.thesuperyachtagency.com/
Contact:
Tel / Fax: 020 7924 4004
Email Address: jack@thesuperyachtgroup.com
Website: www.thesuperyachtagency.com/

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The Superyacht Agency in the News

Sanlorenzo has now delivered as many vessels in 2020 as its 2019 total

The aluminium 44m sets sail - the second of 5 units already sold

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Abeking & Rasmussen delivers M/Y Soaring

The 68m project was delivered on schedule despite challenges posed by the pandemic

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Showcasing the behind the scenes of Sanlorenzo

"Navigators. A journey into the Sanlorenzo shipyards” arrives in Milan

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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Sunseeker receives £38m investment in working capital

The British superyacht manufacturer is due to launch five new models before the close of 2020

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Heesen launches 55m Project Pollux

She has a top speed of 15.5 knots and a range of 4,500 nautical miles at 13 knots

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What are the impacting factors on second-hand sales?

SuperyachtNews considers whether a yacht built by a shipyard that has since closed down impacts her saleability

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OCEA Yachts introduces Commuter 50 concept

The French superyacht manufacturer's new design is a homage to the commuter yachts of the early 20th century

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Scale, uniformity and transparency

We speak with Evolution Yachting’s new COO Miquel Àngel Lliteras about the new realities of yacht agency

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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CdM launches the first Flexplorer

CdM has announced the launched of 39.4m 'Aurelia', the first vessel in its Flexplorer range

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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Vitters delivers 50m 'Meraki'

This delivery represents the first 30m-plus project to come out of the Dutch shipyard since 2017

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Princess Yachts receives Princess Royal Training Award

Princess Yachts has announced that is has received the award for its apprenticeship scheme

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Heesen delivers 55m ‘Solemates’

The yacht is the second Heesen project to be delivered since the COVID-19 pandemic struck

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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Infrastructure in transit

We speak to DYT about how the yacht transport market needs to develop in tandem with the new build market

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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CRN delivers M/Y 137

M/Y 137 is the 15th 60m-plus superyacht delivered this year. This sector represents 34% of all 2020 deliveries

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Shaping the future of class

The Superyacht Agency is undertaking a market perception survey on behalf of DNV GL

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Complimentary access to The Superyacht Captains Report – out now

The latest issue, which includes The Superyacht Tenders Report and The Pinmar Magazine, is free to download

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Van der Valk introduces new explorer concept

The Dutch shipyard has added a Guido de Groot-designed 30m concept to its Explorer range

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The Superyacht Buyer Sentiment Index

How confident are you of the superyacht market's recovery?

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Heysea delivers 43m catamaran

The delivery of 'Wind Rider 1' marks a record year for Chinese superyacht builder Heysea Yachts

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SuperyachtNews weekly fleet summary

A succinct summary of new-build and brokerage market activity in the last week

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Codecasa launches Hull C123

The Italian shipyard is pleased to announce the launch of its new 55m displacement project

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Oceanco’s latest project enters outfitting stage

The 109m motoryacht has made its way up river to Alblasserdarm for outfitting

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Sanlorenzo provides Q2 results and an update on Perini Navi

The Italian superyacht manufacturer provides its preliminary results as of 30 June 2020

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SuperyachtNews Weekly Fleet Summary

A succinct summary of new-build and brokerage market movements 03/07 - 09/07…

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EXCLUSIVE: Kevin Merrigan discusses the acquisition of N&J

With MarineMax now owning N&J and Fraser Yachts, the potential benefits for all parties are many and varied

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Ferretti Yachts reveals new flagship superyacht

The new vessel, at 30.1m, will be the biggest Ferretti Yachts has ever built

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Sanlorenzo launches first 62Steel unit

The milestone represents the first of three 62Steel units currently under construction

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Heesen delivers 'Amare II'

The 50m hybrid suuperyacht suffered only minor delays as a result of COVID-19

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Benetti delivers 107m M/Y 'LANA'

'LANA' is one of three Benetti giga-yacht constructions

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Sanlorenzo delivers fourth 52Steel

The Italian shipyard in La Spezia delivers 'Lady Lena' without any delays despite the ongoing global situation

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Sailing yacht market continues to stabilise...

But the future of Perini Navi begs many questions

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Rossinavi launches 52m M/Y ‘Florentia’

The Italian shipyard launches its second superyacht of 2020

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Admiral launches 55m motoryacht ‘Geco’

The Italian Sea Group’s flagship brand launched its new project via live broadcast

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Johnson Yachts develops virtual tours for new flagship superyacht

Updates from the Taiwanese yacht manufacturer

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Moonen Yachts announces new management team

The Dutch superyacht builder has announced changes to its management team with immediate effect

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Nobiskrug unveils 62m Project 794

The project is a high-volume and performance-orientated yacht, with exterior design by Espen Øino

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Lurssen launches project 1601

The Espen Oeino designed superyacht is due for delivery in 2021

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Sunseeker announces re-opening of operations and extended warranty

A phased return to work for all its employees to start as early as next week

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Ferretti Group announces $15 million investment plan for the US

The Italian shipyard group will acquire a service shipyard in Lauderdale Marine Center, Florida

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The 90m-plus brokerage market: a niche within a niche

Since 2012, the 90m-plus market has accounted for six per cent of all second-hand brokerage sales

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Marco Valle to become Azimut Benetti's Group CEO from 1 September

After heading the group's Azimut Division for a number of years, Valle will take charge of the group's Benetti Division as well

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Echo Yachts signs yacht support vessel project

The 56m catamaran yacht support vessel will have a similar design to M/Y 'Charley'

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Sanlorenzo confirms its interest in Perini Navi

The Italian motoryacht builder confirms our report, yet says due diligence is still underway

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Monaco Yacht Show, SYBAss and LYBrA in numbers

We explore the considerable impact of SYBAss and LYBrA withdrawing from MYS 2020

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Sanlorenzo to acquire Perini Navi

Sources indicate Sanlorenzo is on the brink of completing the acquisition

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Princess Yachts outperforming initial predictions

Princess Yachts’ retail performance in May 2020 outstrips 2019

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The Italian Sea Group signs loan agreement

The Italian Sea Group signs loan agreement of up to 20 million euros with UniCredit and Deutsche Bank

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Year-on-year superyacht activity

We compare two days, one year apart, to analyse the impact of COVID-19 on Mediterranean superyacht activity

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Brokerage: the story so far

We compare the brokerage results from January to April 2019 with the same period in 2020

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Shipyard status update: Oceanco

Oceanco considers the impact of COVID-19 on yard operations and delivery figures

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Where is the new-build market?

We analyse historical activity to hypothesise on the potential impact of COVID-19

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Sanlorenzo signs €10 million financing contract

The €10 million from Cassa Depositi e Prestiti will be invested in research and innovation at the shipyard

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Heesen introduces Project Altea

Project Altea  is a 50m aluminium superyacht below 500GT and the second vessel built on the Nova Plus platform

Read More >

US billionaire wealth bounces back

The resilience of US billionaire wealth bodes well for the superyacht market, but not necessarily all sectors

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Turkish new-build market: is a period of consolidation inevitable?

While deliveries may be unaffected by COVID-19, the number of yards in the country seems unsustainably high

Read More >

Shipyard status update: Ferretti Group resumes operations

Ferretti Group has reopened all of its shipyards and will be operating under new protocols and guidance

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What are owners really thinking?

The Superyacht Agency explores how owners are looking to use their superyachts in 2020

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Economic fallout of COVID-19 felt by world’s billionaires

Data from Forbes and The Superyacht Agency indicates how the pandemic might impact the new-build market

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Ferretti Group unveils Navetta 30

Group CCO, Stefano de Vivo reveals new delivery schedule for this Custom Line model

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Data-driven investment in the superyacht industry

Now, more than ever, is the time for market due diligence on the part of investors

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Alia Yachts progresses towards 2021 record

Alia turns hull of its first 36m aluminium shadow vessel

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Ligurian shipyards up and running

Shipyards in the Liguria region are permitted to return to work

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30-40m design studios

The Superyacht Agency analyses the most prolific 30-40m design studios of the last 10 years

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Is diesel-electric propulsion really increasing in popularity?

The Superyacht Agency investigates reports of a proliferation in diesel-electric propulsion on 60m-plus yachts

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Demystifying the design market

The Superyacht Agency looks at how design houses should engage with owners and their teams

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A time for reflection: Q1 review

We take a look at how the market has performed in the first quarter across the new build and brokerage sectors

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Delivery schedule for 2020 facing major revisions

With the new-build sector forecasting a year of growth, how has this changed in the wake of the COVID-19 pandemic?

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70m Nourah of Riyad stabilised in Greece

The recovery and stabilisation of the 70m vessel has now taken place

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Analysing the designer’s route to market

The Superyacht Agency examines what the current and future Superyacht market wants from design studios

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The Superyacht Shipyards Report: out now

The Superyacht Group has focused on the true building blocks of the industry, the shipyards

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Amels launches 25th Limited Editions 180

'Galene' has now hit the water in Vlissingen and is due for delivery this year along with 62.5m 'Stardust'

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Sanlorenzo confirms positive financials across the board

Sanlorenzo has now confirmed that the financial statements have been approved

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Which shipyards are most consistent?

The Superyacht Agency has explored the shipyard dynamics of the last 30 years

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In conversation with John Lu, Horizon Yachts’ CEO

SuperyachtNews speaks with John Lu about the Taiwanese shipyard’s proposition

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Bilgin makes progress on third 80m project

Bilgin Yachts has confirmed that the third unit of this mammoth project has arrived for outfitting

Read More >

Heysea launches second superyacht of 2020

Since 2017, the Chinese shipyard has increasingly focussed on the development of 30m-plus projects

Read More >

Heesen sells second hybrid superyacht

Record number of hybrid vessels set to be delivered by the superyacht industry in 2020

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From one icon to another

Exploring the design of the Amels Limited Editions, one of the most successful semi-custom lines in history

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Finding purpose

How the virtuous business practices espoused by soft capitalism are changing the world of superyachts

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German superyacht activity

The German superyacht market continues to hold its position as a European powerhouse

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BlackCat Superyachts unveils new 30m

BlackCat unveils a new 30m catamaran and identifies McConaghy Boats as its builder of choice

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The Italian (Shipyard) Renaissance

T-Quest Holdings acquires Italian shipyard, Falcon Yachts

Read More >

Benetti: awash with activity

Benetti has not only launched its latest 70m, but also confirmed the sale of its third B.Now superyacht

Read More >

An early glimpse of Feadship’s new project

Project 705, surprised onlookers on the banks of Aalsmeer as she left the construction hall

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Acquera Yachting rebrands as Evolution Yachting

The rebrand represents a significant milestone for the growing superyacht agent

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CRN launches 62m CRN 137

The Nuvolari Leonard-designed project is due for delivery later this year

Read More >

Sanlorenzo’s preliminary results for 2019 show growth

The Italian yard's performance following its IPO paints a positive picture for the superyacht manufacturing stalwart

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Baglietto sells new 38m superyacht

The new order is scheduled for delivery in spring 2022

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Shaping the future of the Balearics

Following a market research project about the region, The Superyacht Agency shares some of its findings

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Benetti starts the decade off strong with even more launches

The Italian superyacht giant has announced the launch of two yachts last week

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Amels confirms sale of 60m Limited Editions superyacht

The Dutch shipyard has announced that the second unit in the new 60m superyacht series has been sold

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Evermore connected

How will the next generation of satellites evolve to meet the superyacht market's connectivity demands?

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Feadship launches new 100m superyacht

Moonrise the largest superyacht by waterline length Feadship has built to date

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